I am going to send the paper topics by attachment Essay

I am going to send the paper topics by attachment - Essay Example From the beginning of the story, she describes the pathetic condition of her physical body with a sense of detachment, in a tone of irony, wit and humor. The sentences are intelligently crafted. Elucidating her accidental fall, she writes, â€Å"So many movements unbalanced me, and as I pulled the door open, I fell over backward, landing fully clothed on the toilet seat with my legs splayed in front of me:†¦..the building deserted, I was free to laugh aloud as I wriggled back to my feet, my voice bouncing of the yellowish tiles from all directions† (Para 1). Even in such a grim situation, she exhibits her capacity to remain in good humor and thus generates confidence. That is no ordinary sense of humor; it is the challenge to her destiny that brings her physical body to such a sorry state, but it fails to beat her mental toughness. She neither pities her condition nor condemns herself. She accepts her state of being â€Å"crippled† as part of her inner experience. She shows how reading about disability is much different from experiencing the disability. One’s strength is tested when one undergoes the ordeal. Her inner strength is admirable and the tone is straightforward. She admits, everyone is entitled to one’s opinion about her plight, and she is entitled to hers. I am devastated by her honesty. She is no more an active partner in the domestic environment and is unable to share the responsibilities, and watches with resigned pleasure how her children and other family members have readjusted to her changed physical condition. But she admits candidly, â€Å"But I couldn’t bear the corroboration that around me were doing in fact what I’d always suspected them of doing, professing fondness while silently putting up with me because the way I am. A cripple† (Para 17). But this is a situation in her life over which she has no control. She is aware, people who interact with her and family members with direct resp onsibility towards her, show special concern, consideration and kindness to her. But the structured of her deformed and fragile body has nothing to with her steely mental frame and her tough resolutions in life. She makes a matter of fact observation, â€Å"People - crippled or not - wince at the word "cripple," as they do not at "handicapped" or "disabled." Perhaps I want them to wince. I want them to see me as a tough customer, one to whom the fates /gods /viruses have not been kind, but who can face the brutal truth of her existence squarely. As a cripple, I swagger.†(Para 2) She believes that the medical practitioners are in the learning stage about her complicated condition and does not blame them for their initial confusion about the diagnosis. They are doing their best to monitor the developments happening to her body. She has her challenge, and they have their challenges. She describes her relationship with the doctors taking care of her: â€Å"I may be frustrated, m addened, depressed by the incurability of my disease, but I am not diminished by it, and they are" (Para 30). She has converted her physical disadvantage to strengthen her spirit and sharpen the writing skills. Her words have more punch and imagination is more fertile, as would be seen from the words go in the essay. About the vital role her sense of humor plays in her life, she expresses her predicament and fear that the gravity of her disease may do irreversible damage to her existence and writes, â€Å"

CONSUMER BEHAVIOUR Essay Example | Topics and Well Written Essays - 2250 words

CONSUMER BEHAVIOUR - Essay Example A broad yet thorough understanding of consumers and their consumption patterns are crucial for an organization to thrive in the environment. Consumer behavior is an interaction of various factors that affect the process of consumption, within the buyer’s themselves and in the world that they hail from. Schiffman and Kanuk, 2007 establish consumer behavior as that behavior that consumers present when searching for, purchasing, evaluating and disposing of products which they think will satisfy their needs (p3). Consumer behavior may differ from one consumer to another, from one moment to another and from one environment to another. Consumer behavior describes the motives and judgment that lie behind purchasing decisions and the patterns through which purchasing is . In addition, it clearly explains the way that consumers undertake before making buying decisions. In this case, the product of choice is the Huawei Ideos mobile phone, and analysis will be using the Indifference Curv e Theory a. This theory was developed by Alfred Marshall, and it describes how consumers spend their income on individual products so as to achieve the greatest satisfaction level. However, this analysis is will not be limited to the indifference curve concept. The other concept that helps in understanding the consumer decision making process is the Utility Theory which proposes that buyers make purchasing decisions considering the anticipated results of their decisions, and in reality they are as rational decision makers with self interest (Schiffman and Kanuk 2007, Zinkhan 1992). Howard came up with the first consumer decision-model in 1963 (Du Plessis, Rousseau Et al.1991) The Theory of Buyer Behavior. The model was enhanced further in 1969 by Howard and Sheth to get the ‘Theory of Buyer Behavior’ (or Howard and Sheth Model) (Howard and Sheth 1969). It gives â€Å"a complex incorporation of a wide range of social, psychological and marketing effects on consumer sele ction into a consistent set of data distribution† (Foxall 1990 p.10). The authors concern was in developing an all-inclusive model that could be used to assess a wide range of buying situations, and as such the term ‘buyer’ was more than ‘consumer’ so as not be left out business purchases (Loudon and Della Bitta, 1993). The Huawei Ideos mobile phone is by Google. It is with many unique featured such as 4.3 Mega pixels camera, internet, wifi, creates a portable wifi hotspot, long battery life, sync services and supports a wide range of application. The price of the phone is about $95 and it was preferred for the lower and middle income earners. NEED RECOGNITION At this stage, the customer feels that he/she wants a mobile phone due to its various benefits including calling, messaging and internet services it has to offer. According to the indifference curve approach, the consumer realizes that he/she requires a given product based on its utility, which is the ability of a good or service to fulfill a human want. Therefore, the consumer chooses to purchase the mobile phone in order to satisfy calling, messaging and internet needs. The indifference curve concept uses the marginal utility concept which is a change in utility arising from a change in consumption. Therefore, the consumer’s decision to buy a phone shows an increase in profitability since the consumer is not contented with that the consumer is presently using and therefore the choice of